Hmmm...Yahoo seems to be making a valiant effort to drag itself out of the stone-age. They're running a beta of something called Pipes which is a user defined feed aggregator. You have a visual interface in which you put in different modules and then link them up. Some of the modules grab feeds, the others munge it and out the bottom comes an entirely new feed.
It's all very b'zzare and modern - the kind of thing I'd expect from Google.